Heineken Brewery Museum / Heinekenbrouwerij

(Amsterdam, North Holland, Netherlands)

Stadhouderskade 78
Tel. +31 020 523 9666
Transportation: From Centraal Station take trams 16, 24 or 25 to Heinekenplein

The Heineken Experience documents the history of Heineken in detail and gives a fascinating insight into how the beer is brewed, with a tour that covers the complete brewing process.

The original brewery, which stood on this site since the 16th century, was purchased by Gerard Adriaan Heineken in 1867 and Heineken beer was brewed here until 1988. Nowadays Heineken is exported throughout the world and it is probably the world's best-known brand of Dutch beer.


The informative tour ends in the Brewhouse Bar where a very convivial atmosphere soon develops as each visitor is treated to several glasses of beer for 'tasting'. There is also a gift shop where Heineken-related souvenirs can be purchased.

Heineken Brewery Museum Information

• Heineken was produced on this site from 1867 until 1988
• 3,000 square metres of exhibition space
• Tour takes approximately 75 minutes
• Wheelchair accessible
• Smoking is not allowed
• Gift shop with souvenirs
• Cameras are allowed
• Free glasses of Heineken are offered in the beer hall
• Children under 18 must be accompanied by an adult
• The Heineken brewery in Zoeterwoude has now taken over production from this brewery

Open hours: Tuesday to Sunday - 10:00 to 18:00
Closed - 25th December and 1st January
Admission: charge which goes to charity